Round One: Initial venture concept
- 1. Innovation and creative thinking
- Is the business idea original?
- Does it have a creative approach?
- 2. Commercial viability and potential
- Does the business idea offer an attractive and realistic opportunity?
- Does it have good growth prospects?
- Is there a market demand for the products/services?
Round Two: Complete business plan
- 1. Innovation and creative thinking
- 2. Commercial viability and potential
- Is there a sound business strategy?
- What are the risks involved, and are they being identified and addressed?
- Are the market and financial projections realistic and reasonable?
- Can the business be easily replicated by competitors?
The emphasis is on the students’ understanding of how to turn a business idea into a successful venture, and whether the idea offers attractive and realistic business opportunities. - 3. Communication skills
- Is the business plan clear, concise and well written?
- Is the business plan based on sound justification and good research?
- What are the business operation’s impacts on the environment?
- Does the business plan generate environmental benefits such as protection of finite resources, reduction of pollution and improvement in the global environment?
- Does the business have the prospects to grow in a sustainable way?
- How does the business plan raise environmental awareness?
The emphasis is on whether the business idea is innovative in the sense that it offers unique consumer benefits and fulfils market demands.
Eco-Business Innovation Award entries will be judged based on the same criteria; however, there are some additional areas to be considered:
Round Three: Panel interview
- Contents of the business plan
- Communication skills
Hong Kong Final
The same criteria as in Round Two will apply.
Regional Final
The same criteria as in the Hong Kong Final will apply.